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Fashion, great wines, food, perfume, and on a more general note, beautiful things, are much loved by “lifestyle” magazines, and when these sectors acquire that indefinable aura that propels them into the world of luxury, they are also particularly honoured by the economic and financial press. Unaware of the crisis, they often display brazenly good health. The vocation of beneteau Magazine is not to engage in economic analysis, but rather to tell good stories. So we have chosen for you the celebrities and brands we feel close to, because of their history and perception of what constitutes luxury today. We have questioned them and their answers, with points in common, depict a sometimes vague outline of what we commonly refer to as luxury. We also wanted to call on owners of boats from different horizons.

The full article can be read in Beneteau Magazine No. 10, December 2012